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Accountability of Alfamart Donation Funds Based on Consumer Perspectives

In: Proceedings of the Conference on SDGs Transformation Through the Creative Economy: Encouraging Innovation and Sustainability (TCEEIS 2023)

Author

Listed:
  • Selvia Roos Ana

    (Institut Teknologi Dan Bisnis Widya Gama Lumajang, Accounting Department)

  • Falikhatun

    (Universitas Sebelas Maret, Faculty of Economics and Business)

  • Kasno

    (Institut Teknologi Dan Bisnis Widya Gama Lumajang, Management Department)

  • Alifi Tria Susanti

    (Institut Teknologi Dan Bisnis Widya Gama Lumajang, Accounting Department)

  • Maysas Yafi Urrohman

    (Institut Teknologi Dan Bisnis Widya Gama Lumajang)

Abstract

This study aims to explore consumer perceptions regarding the accountability provided by Alfamart in the implementation of donation funds and investigate consumer expectations regarding the accountability of donation funds to provide input for the improvement or enhancement of Alfamart’s donation program policies. This research is a qualitative study that adopts a phenomenological approach. Data were obtained through interviews with 12 informants, as well as through observation and documentation. The findings of the study reveal several interesting findings. Some informants indicated that they had sufficient knowledge about the donation program conducted by Alfamart, while others made donations because they felt they had no other choice and considered it as a donation involving small changes. However, from the consumer perspective on accountability, there are still significant shortcomings in providing adequate information regarding the details of fund distribution to the community and stakeholders. This study specifically emphasizes the consumer perspective regarding the accountability of Alfamart’s donation funds as a profit-oriented company, which is a primary stakeholder in Alfamart’s donation program that has been rarely explored in previous research.

Suggested Citation

  • Selvia Roos Ana & Falikhatun & Kasno & Alifi Tria Susanti & Maysas Yafi Urrohman, 2023. "Accountability of Alfamart Donation Funds Based on Consumer Perspectives," Advances in Economics, Business and Management Research, in: Imam Abrori & Indrian Supheni & Muhammad Mudhofar & Wahyuning Murniati & Nico Irawan & Arfan Ikhsan (ed.), Proceedings of the Conference on SDGs Transformation Through the Creative Economy: Encouraging Innovation and Sustainability (TCEEIS 2023), pages 99-103, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-346-7_19
    DOI: 10.2991/978-94-6463-346-7_19
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