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A case study on the planning and design of the pastoral complex -- Taking Tony’s Farm in Chengdu as an example

In: Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)

Author

Listed:
  • Xinwen Cui

    (China Agricultural University, Public Service Management)

  • Zihan Liu

    (China Agricultural University, Agronomy College of Agronomy and Biotechnology)

  • Yunyang Han

    (China Agricultural University and Oklahoma State University, Agricultural Economics and Management, International College)

Abstract

The No. 1 central document of the Central Committee of the Communist Party of China proposed that the implementation of the rural revitalization strategy should follow the general requirements of industrial prosperity, ecological livability, rural civilization, effective governance, and affluent life, so that agriculture can become a promising industry, the profession of being farmer can become attractive occupation, and rural areas can become a beautiful home to live and work in peace and contentment. At the present stage, the development of traditional agricultural industrial parks is no longer suitable for the requirements of industrial upgrading and overall development under the new situation. It is urgent to solve the problems of agricultural efficiency, farmers’ income and rural greening in innovative ways. The pastoral complex is one of the better innovative models. Tony’s Farm, located in Pidu District, Chengdu, is a feasible pastoral complex model. This paper uses data analysis, case analysis and literature reading analysis to creatively propose an optimization path to the above problems. The objective of the study is to enhance the competitiveness and tourism attraction of Tony Farm and to provide reference value for building a template of rural revitalization.

Suggested Citation

  • Xinwen Cui & Zihan Liu & Yunyang Han, 2023. "A case study on the planning and design of the pastoral complex -- Taking Tony’s Farm in Chengdu as an example," Advances in Economics, Business and Management Research, in: Zhikai Wang & Qiujing Wu & Songsong Liu & Guoliang Wang & Jia Li (ed.), Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023), pages 699-708, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-344-3_76
    DOI: 10.2991/978-94-6463-344-3_76
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