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Exploring the Influencing Factors and Paths of College Students’ Willingness to Start Their Own Business after the Epidemic

In: Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)

Author

Listed:
  • Zhenyuan Yang

    (Social Science University of California)

Abstract

With the help of SPSS and Amos software, this study conducted an in-depth investigation of the factors influencing the entrepreneurial intention of potential independent entrepreneurs of college students in the post epidemic era by using questionnaires and mathematical analysis. The analysis of sample data shows that: potential entrepreneurs’ own elements, including entrepreneurial ability and entrepreneurial motivation, as well as the entrepreneurial environment have a positive and significant effect on the entrepreneurial willingness of college students; entrepreneurial self-efficacy can significantly and positively affect the entrepreneurial willingness to promote college students’ choice of starting a business; entrepreneurial self-efficacy plays a crucial role in mediating the impact of entrepreneurial skills, motivation, and the environment on an individual’s willingness to initiate their own business venture. Suggestions: Relevant government departments and colleges and universities should work together efficiently to improve the regulations on entrepreneurship, bankruptcy, and intellectual property protection, improve the financial environment, and cultivate the entrepreneurial resilience of college students, so as to increase the willingness of college students to start their own businesses.

Suggested Citation

  • Zhenyuan Yang, 2023. "Exploring the Influencing Factors and Paths of College Students’ Willingness to Start Their Own Business after the Epidemic," Advances in Economics, Business and Management Research, in: Zhikai Wang & Qiujing Wu & Songsong Liu & Guoliang Wang & Jia Li (ed.), Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023), pages 431-438, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-344-3_50
    DOI: 10.2991/978-94-6463-344-3_50
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