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From Financial Crisis to Supply Chain Advantage: An Analysis of Luckin Coffee’s Strategic Transformation

In: Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)

Author

Listed:
  • Yu Muyang

    (Shanghai Maritime University, College of Transportation)

Abstract

This paper delves into how Luckin Coffee, in the face of a financial crisis, achieved a strategic brand transformation by optimizing its supply chain management strategies. The study reveals that supply chain management played a pivotal role in ensuring the quality of raw materials, production efficiency, logistics distribution, and relationships with suppliers, among other aspects. Through close collaboration with suppliers, investments in state-of-the-art roasting factories, and the optimization of logistics distribution systems, Luckin Coffee successfully regained the trust of the market and consumers. Furthermore, Luckin Coffee enhanced user satisfaction and brand loyalty through product innovation and the application of digital technologies. The insights from this research offer valuable references and lessons for other enterprises facing similar challenges.

Suggested Citation

  • Yu Muyang, 2023. "From Financial Crisis to Supply Chain Advantage: An Analysis of Luckin Coffee’s Strategic Transformation," Advances in Economics, Business and Management Research, in: Zhikai Wang & Qiujing Wu & Songsong Liu & Guoliang Wang & Jia Li (ed.), Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023), pages 371-379, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-344-3_43
    DOI: 10.2991/978-94-6463-344-3_43
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