Exploration of Design Strategies for International Public Logistics Product Services in the Context of Sustainable Development: A Case Study of the “The China Railway Express”

The objective of this article is to propose design strategies for advancing the high-quality development of the China Railway Express (CR) from a service design perspective within the context of global sustainable development. This proposal is based on an exploration of the green policies and practices of foreign logistics organizations and businesses. Methodology: Initially, a literature review method is employed to elucidate the concepts and research status of green logistics and service design. Furthermore, within the framework of sustainable development, an analysis of international logistics is conducted, including an examination of the practical strategies employed by the International Union of Railways and typical logistics enterprises in the context of sustainability. Subsequently, a desktop study, survey questionnaires, and similar techniques are utilized to comprehend the current state of development of the CR, as well as to gather perspectives and opinions from various stakeholders and customers regarding the existing processes. Taking the China Railway Express Hubei Platform agency as a specific case, service design tools are employed to analyze and refine the overall service processes of the CR. This analysis considers the shared values among different stakeholders. Ultimately, a set of strategies and approaches from a design discipline perspective is proposed to promote the high-quality development of the CR.Conclusion: Leveraging service design thinking to facilitate the high-quality development of the China Railway Express contributes to future service design practices and enhances the international competitiveness of the CR.