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Research and Application of Competitive Intelligence on Tmall E-commerce Platform Based on SWOT-AHP Model

In: Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)

Author

Listed:
  • Hanyang Shen

    (Shenyang Jianzhu University)

  • Nan Xu

    (Shenyang Jianzhu University)

Abstract

[Purpose/Significance] Explore the decisions that Tmall e-commerce platforms should take in the entire e-commerce market, and provide reference for the research and analysis of e-commerce platforms. [Method/Process] Based on the SWOT-AHP analysis method, construct a SWOT-AHP matrix model to analyze the competitive intelligence of the Tmall e-commerce platform. [Result/Conclusion] The SWOT-AHP analysis method can effectively improve the effectiveness and reliability of decision analysis, providing targeted guidance strategies and theoretical support for relevant platforms.

Suggested Citation

  • Hanyang Shen & Nan Xu, 2023. "Research and Application of Competitive Intelligence on Tmall E-commerce Platform Based on SWOT-AHP Model," Advances in Economics, Business and Management Research, in: Zhikai Wang & Qiujing Wu & Songsong Liu & Guoliang Wang & Jia Li (ed.), Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023), pages 13-19, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-344-3_3
    DOI: 10.2991/978-94-6463-344-3_3
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