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Investigation On the Effect of Human Resource Practices Towards Organizational Citizenship Behaviour Among Gig Employees in Food Delivery Service: Sustainable Social Protection as The Moderator

In: Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023)

Author

Listed:
  • S. P. R. Charles Ramendran

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance)

  • Kasthuri Deve

    (Open Universiti Malaysia, Cluster of Business and Management)

  • Ramesh Kumar Moona Haji Mohamed

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance)

  • Juan Manuel Amezcua Ogáyar

    (Universidad de Jaen, Department of Business Organization, Marketing and Sociology)

  • Vimala Kadiresan

    (Help University, Department of Business Studies)

  • Andrieu Jimena

    (National University of San Juan, Faculty of Engineering)

Abstract

The gig economy has boomed all across the world, with zero boundaries. Malaysia is one of those countries that has welcomed this form of economy. To be efficient in the gig economy, gig employees are the source of power to activate and sustain Malaysian businesses. Gig employees have played an important role in reviving the gig economy before, during, and after Covid-19. However, there are significant issues with gig workers due to welfare and employer practices, which has caused some hiccups in the food delivery business. A series of strikes and complaints from gig employees have generated the impression that sustainable social protection was disregarded. The objective of this study is to investigate the effect of human resource practices on organizational behaviour citizenship (OCB), moderated by sustainable social protection. There were 310 data were collected from food delivery services of gig employees by using judgemental sampling method. The findings have shown all three independent variables has effect on organizational citizenship behaviour however sustainable social protection beta value at 0.15 where it has somehow moderated between overall HR practices with OCB. Therefore, Malaysia will explore gig employee’s protection in line with Sustainable Development Goal, under decent work and economic growth.

Suggested Citation

  • S. P. R. Charles Ramendran & Kasthuri Deve & Ramesh Kumar Moona Haji Mohamed & Juan Manuel Amezcua Ogáyar & Vimala Kadiresan & Andrieu Jimena, 2023. "Investigation On the Effect of Human Resource Practices Towards Organizational Citizenship Behaviour Among Gig Employees in Food Delivery Service: Sustainable Social Protection as The Moderator," Advances in Economics, Business and Management Research, in: Yuen Onn Choong & Fanyu Chen & Keng Soon William Choo & Voon Hsien Lee & Chooi Yi Wei (ed.), Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023), pages 213-234, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-342-9_16
    DOI: 10.2991/978-94-6463-342-9_16
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