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Digital Marketing Strategy in Indonesia: A Short Bibliometric Review

In: Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023)

Author

Listed:
  • Mahir Pradana

    (Telkom University)

  • Dian Gita Utami

    (Politeknik Negeri Ujung Pandang)

  • Andi Sri Wahyuni

    (Politeknik Negeri Ujung Pandang
    University of Szeeged)

  • Serpian Serpian

    (Politeknik Negeri Ujung Pandang)

  • Ahmadi Usman

    (Politeknik Negeri Ujung Pandang)

  • Ani Dyah Astuti

    (Politeknik Negeri Ujung Pandang)

Abstract

The rapid development of information technology today has changed the way companies interact with customers and develop business. In this study, the authors will discuss effective digital marketing strategies for increasing product sales in the Industrial Revolution 4.0 era. In research that discusses effective digital marketing strategies in increasing product sales in the Industrial Revolution 4.0 era, it uses a research model in the form of a case study. Companies must utilize relevant and appropriate digital platforms to expand the range of products and services. Companies can also leverage AI technology to collect and analyze customer data more effectively, so they can develop more personalized and effective marketing strategies. This research elaborates on recent data about digital marketing.

Suggested Citation

  • Mahir Pradana & Dian Gita Utami & Andi Sri Wahyuni & Serpian Serpian & Ahmadi Usman & Ani Dyah Astuti, 2023. "Digital Marketing Strategy in Indonesia: A Short Bibliometric Review," Advances in Economics, Business and Management Research, in: Mahmud Dwi Sulistiyo & Ryan Adhitya Nugraha (ed.), Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023), pages 283-290, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-340-5_25
    DOI: 10.2991/978-94-6463-340-5_25
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