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Top 5 E-Commerce Performance Analysis Using Google Lighthouse Matrix

In: Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023)

Author

Listed:
  • Ahmad Adli

    (Telkom University)

  • Titik Wihayanti

    (Telkom University)

  • Deden Witarsyah

    (Telkom University)

Abstract

In the rapidly growing digital era, many activities can be conducted through online media such as learning, working, investing, and others. In addition, technology is also expanding in our daily lives, such as in shopping, which can be achieved through direct sales by sellers and buyers. Google Lighthouse is an open-source automated audit tool to improve website quality. This tool provides a clear way to improve website quality by allowing developers to audit performance, accessibility, compatibility with Progressive Web Apps, and more. The results of this study are expected to provide real-world insights based on the matrix defined by Google Lighthouse for future improvements. From the results of the run audit conducted on the Top 5 E-Commerce, it can be seen that in terms of performance, Tokopedia received the highest score, namely 73, and a yellow index, which can be optimized again by minimizing the Total Blocking Time of 1,190ms to make it more optimal in terms of performance. It can be concluded that e-commerce website performance does not have a significant effect; therefore, e-commerce popularity is not only dependent on application performance.

Suggested Citation

  • Ahmad Adli & Titik Wihayanti & Deden Witarsyah, 2023. "Top 5 E-Commerce Performance Analysis Using Google Lighthouse Matrix," Advances in Economics, Business and Management Research, in: Mahmud Dwi Sulistiyo & Ryan Adhitya Nugraha (ed.), Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023), pages 239-248, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-340-5_21
    DOI: 10.2991/978-94-6463-340-5_21
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