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Exploring the Role of Interdisciplinary Communication Theories in Diffusion of Innovations: A Review

In: Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023)

Author

Listed:
  • Yumna Zahran Ramadhan

    (Telkom University)

  • Muharman Lubis

    (Telkom University)

  • Deden Witarsyah

    (Telkom University)

  • Luthfi Ramadani

    (Telkom University)

Abstract

This article discusses various interdisciplinary communication theories and their application in understanding complex social phenomena. The Diffusion of Innovations theory is discussed in detail, including its model, factors that influence innovation diffusion, and the role of communication theory in its application. Additionally, the Brand Trust-building Model is explored from the perspective of Social Information Processing Theory, discussing the concepts of trust and online brand trust, as well as factors that influence them. The article also discusses the relationship between capabilities, aspirations, and digital literacy, examining their respective characteristics and how they are interrelated. Furthermore, the role of social cues in written communication is explored, along with factors that influence their use. The article concludes by discussing the application of previous research on diffusion of innovation in understanding complex social phenomena and the use of capabilities and aspirations as analytical tools, including their strengths and limitations. Overall, this article provides valuable insights into interdisciplinary communication theories and their practical applications in understanding social phenomena.

Suggested Citation

  • Yumna Zahran Ramadhan & Muharman Lubis & Deden Witarsyah & Luthfi Ramadani, 2023. "Exploring the Role of Interdisciplinary Communication Theories in Diffusion of Innovations: A Review," Advances in Economics, Business and Management Research, in: Mahmud Dwi Sulistiyo & Ryan Adhitya Nugraha (ed.), Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023), pages 154-165, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-340-5_14
    DOI: 10.2991/978-94-6463-340-5_14
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