The Influence of Entrepreneur Leadership and Territorial Knowledge Exploitability in Increasing the National Resilience Improvement

The purpose of this study is to examine the factors that contribute to national resilience, including Entrepreneurial Leadership, Exploitability Knowledge Proficiency, Attitude, Social Media Marketing Activities, and Intentional Behavior. The research was conducted in the region governed by the Military District Command unit of the Iskandar Muda Military Command, which encompasses the entire Aceh Province. The study population consists of all adults who are the target of territorial development efforts to increase national security within the Iskandar Muda Military Command area. Stratified probability sampling was used to select a sample of 278 people using the Slovin formula. Data was collected using a questionnaire and analyzed using Structural Equation Modeling (SEM) with AMON 22.0 software. This study makes three contributions to the field of knowledge. Firstly, it introduces the concept of entrepreneurial leadership in territorial development and develops a new variable, Exploitability Territorial Knowledge Proficiency, which combines elements of knowledge management and resource-based theory. Secondly, it considers the use of social media marketing in the context of public communication in territorial development, which has not been widely studied previously. Of the three direct hypotheses that lead to actual behavior, namely the influence of Intention behavior, entrepreneurial Leadership, and exploitability Knowledge Proficiency on actual behavior, the variable that has the greatest impact on increasing national resilience is Entrepreneurial Leadership which has the largest coefficient number compared to other variables.