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The Role of E-Trust as Mediating Variable on Predicting the Effect of Website Design Quality and Online Reviews on Online Booking Intention

In: Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)

Author

Listed:
  • Satriya Galih Handhita

    (Universitas Negeri Malang)

  • Ita Prihatining Wilujeng

    (Universitas Negeri Malang)

Abstract

Digital technology has increased access to information and made online travel booking more convenient, impacting the public's increased consumption of products and services. In online booking platforms, both Website Design Quality and Online Reviews, including appearance, navigational functionality, and consumer feedback, can influence consumers' trust and considerations. This research explores the influence of the quality of Website Design and Online Reviews on Online Booking Intention. E-Trust will act as a mediating variable in this study. The research was conducted among followers of one of the official Instagram accounts of an Online Booking Platform who had yet to make any transactions. A questionnaire was used to collect data, and 138 respondents participated. The data were analysed using Structural Equation Modelling Partial Least Square, and the results indicate that good Website Design Quality and Positive Online Reviews significantly influence Online Booking Intention. These findings also highlight the importance of E-Trust in influencing consumers during their decision-making process.

Suggested Citation

  • Satriya Galih Handhita & Ita Prihatining Wilujeng, 2023. "The Role of E-Trust as Mediating Variable on Predicting the Effect of Website Design Quality and Online Reviews on Online Booking Intention," Advances in Economics, Business and Management Research, in: Ika Zutiasari & Dediek Tri Kurniawan (ed.), Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023), pages 252-263, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-302-3_29
    DOI: 10.2991/978-94-6463-302-3_29
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