Model of IPO Entrepreneurship Education in The Kendang Craft Industry in Family Business Continuity

ABSTRACT Research conducted using a qualitative approach. The type of research used is in the form of case studies. This study aims to reveal the IPO (Input Process Outcome) entrepreneurship education model in the continuity of a family business. The research focuses on the drum craft industry, Budi Luhur Drum, a family business in Blitar City. Research data collection was carried out by observation and interviews with 7 informants, including parents, two children, and three employees. The research was conducted for 2 months. This study describes the business learning process carried out by parents to their children as the next generation which is designed on the IPO entrepreneurship education model. At the input stage, the characteristics and personality of a child who is identical to an entrepreneur emerges and is formed from a young age. In addition, there is a strong commitment from parents to guide their children to continue the family business. While in the process stage, the owner as the previous generation passed on his business knowledge to children by introducing various handicraft products, inviting them to join in selling, and telling them about how to lead and manage a business. In addition to imparting business knowledge, parents involve their children in carrying out business practices such as producing handicrafts, marketing handicrafts and taking care of employees. Parents share their experiences while running a business and give advice to children. Then at the outcome stage, the entrepreneurial competence of children to manage the business, take care of employees, and manage sales has been achieved to continue the family business. Business actors, especially parents, are expected to be able to pass on business knowledge to their children so that they can continue the family business that has been running for decades.