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Unlocking Impulse Buying: The Role of Self Control, Shopping Lifestyle, and Age in Purchase Decisions at Miniso

In: Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)

Author

Listed:
  • Titis Shinta Dhewi

    (Universitas Negeri Malang, Faculty Economics and Business)

  • Qowa’id Al Farodis

    (Universitas Negeri Malang, Faculty Economics and Business)

  • Habib Fitriana Azzahra

    (Universitas Negeri Malang, Faculty Economics and Business)

Abstract

ABSTRACT This study aims to investigate the relationship between self-control, impulse buying, and shopping lifestyle among Miniso visitors in Malang City. The research adopts a quantitative approach with descriptive and explanatory research methods. The sample consists of 220 respondents, divided into 110 adolescents aged 10-19 years and 110 adults aged over 19 years. Partial Least Square Structural Equation Modeling (PLS-SEM) analysis is used to test and analyze the direct and indirect effects of the independent variable (self-control) on the dependent variable (impulse buying) through the intervening variable (shopping lifestyle), as well as the moderating effect of age groups. The study findings indicate that Miniso visitors in Malang City exhibit very high self-control, with high levels of impulse buying and shopping lifestyle. Understanding these factors can assist retail business owners in formulating effective strategies to attract and retain consumers amidst intense market competition.

Suggested Citation

  • Titis Shinta Dhewi & Qowa’id Al Farodis & Habib Fitriana Azzahra, 2023. "Unlocking Impulse Buying: The Role of Self Control, Shopping Lifestyle, and Age in Purchase Decisions at Miniso," Advances in Economics, Business and Management Research, in: Ika Zutiasari & Dediek Tri Kurniawan (ed.), Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023), pages 78-86, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-302-3_11
    DOI: 10.2991/978-94-6463-302-3_11
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