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Analysis of the Multi-dimensional Marketing Strategies of Luxury Brands A Case Study of CELINE

In: Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023)

Author

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  • Yang Yuxin

    (Tianjin Foreign Studies University, News communication)

Abstract

With the development of China’s social economy and the continuous improvement of people’s living standards, luxury goods have played an increasingly important role in people’s lives and have become an indispensable part of life. However, with the deepening of social and economic development and the changing consumer attitudes, the marketing strategies of luxury goods are constantly evolving and innovating. This paper takes CELINE as an example to study and analyze the current situation and marketing strategies of luxury goods in the era of new media, and proposes corresponding countermeasures and suggestions, in order to provide reference and guidance for the marketing strategies of luxury goods in China.

Suggested Citation

  • Yang Yuxin, 2023. "Analysis of the Multi-dimensional Marketing Strategies of Luxury Brands A Case Study of CELINE," Advances in Economics, Business and Management Research, in: Amalendu Bhunia & Rubi Binti Ahmad & Yifeng Zhu (ed.), Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023), pages 279-285, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-298-9_31
    DOI: 10.2991/978-94-6463-298-9_31
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