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Exploring Pearl Quality Knowledge and Motivation for Lavish South Sea Pearl Purchase

In: 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

Author

Listed:
  • Haililah Tri Gandhiwati

    (Trisakti Institute of Tourism)

  • Sundring Pantja Djati

    (Trisakti Institute of Tourism)

  • Nurbaeti

    (Trisakti Institute of Tourism)

Abstract

This study investigates consumers' perceptions of high-end South Sea Pearls (SSP) and the motivating reasons behind their decision to spend a sizable sum of money on a pricey authentic aquaculture tourism product from Lombok, Indonesia. In-depth interviews with informants were used in this qualitative analysis. The findings demonstrate that the informant views SSP as a self-gifting, luxurious, high-value product that is enjoyable to collect and worthy of the money she spends. Informants own a sizable number of collections of pearls that are Grade AA-AAA quality, large in size, and in a variety of hues. Overall, the informant claimed that worth and self-fulfillment were more essential than status associated with possessing expensive items. Although many studies have focused on consumer motivation or the field of luxury, there are only so many analyses focusing on informants as both customers and collectors. In this study, only two informants were involved; Informant one is a buyer with more than 12 years of experience, while Informant two is an expert and entrepreneur in the pearl field for more than 22 years. So, suggestions for future research agendas are given, including research involving more informants.

Suggested Citation

  • Haililah Tri Gandhiwati & Sundring Pantja Djati & Nurbaeti, 2023. "Exploring Pearl Quality Knowledge and Motivation for Lavish South Sea Pearl Purchase," Advances in Economics, Business and Management Research, in: Myrza Rahmanita & Rina Suprina & Willy Arafah (ed.), 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), pages 36-43, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-296-5_6
    DOI: 10.2991/978-94-6463-296-5_6
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