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Tour Packages of Local Food Gastronomy in Pasir Ipis Village, Lembang, West Bandung Regency

In: 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

Author

Listed:
  • Dewi Turgarini

    (Universitas Pendidikan Indonesia)

  • Caria Ningsih

    (Universitas Pendidikan Indonesia)

  • Alexandra Annabella

    (Universitas Pendidikan Indonesia)

  • Devi Tri Arrohmah

    (Universitas Pendidikan Indonesia)

Abstract

This research aims to analyze the potential of the Kampung Pasir Ipis as a disaster area that can be developed into a gastronomic tourism attraction for emergency food. So, a gastronomic tourism package is formed, namely the Nyandak Nuansa Tour. This research is a qualitative descriptive study with primary data obtained through purposive observation and interviews with nine components of the Nona Helix, namely the government, tourism service, business actors, academics, community leaders, Non-Governmental Organizations (NGOs), youth communities, suppliers, and women empowering community. Meanwhile, data was collected using the snowball technique for tour package participants. The research results show that Pasir Ipis Village has quite a lot of potential for gastronomic tourism attractions. Thus, the Nyandak Nuansa Tour creates two types of packages with different activities and prices. The activities that will be carried out during the tour are getting to know, selecting, and cooking local food ingredients while gaining insight into the nutritional value, quality, history, and philosophy behind the typical dishes of Kampung Pasir Ipis and developing emergency food. Tour Package marketing analysis includes segmenting, targeting, positioning, and digital advertising.

Suggested Citation

  • Dewi Turgarini & Caria Ningsih & Alexandra Annabella & Devi Tri Arrohmah, 2023. "Tour Packages of Local Food Gastronomy in Pasir Ipis Village, Lembang, West Bandung Regency," Advances in Economics, Business and Management Research, in: Myrza Rahmanita & Rina Suprina & Willy Arafah (ed.), 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), pages 386-391, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-296-5_53
    DOI: 10.2991/978-94-6463-296-5_53
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