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The Development Guidelines for Tourism in The Musi River Palembang With The Concept of Highlight Attraction

In: 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

Author

Listed:
  • Esxi Martia Gusma

    (Politeknik Pariwisata Palembang)

  • Yuni Julianti

    (Politeknik Pariwisata Palembang)

  • Fetty Asmaniati

    (Trisakti Institute of Tourism)

  • Myrza Rahmanita

    (Trisakti Institute of Tourism)

Abstract

This research aims to find guidelines for developing highlight attractions in river tourism areas as a development direction for the Musi River tourism area in Palembang. The study focuses on the elements of the product (attractions, amenities, and accessibility) with a review of the following aspects: (1) level of uniqueness, (2) level of development, and (3) attraction elements. The analysis is conducted using methods based on the aspects of (1) memory, (2) locus, and (3) individuality towards attractions in the three river tourism areas. The research methodology employed is deductive rationalistic through field observations and literature reviews. The results of the research indicate that the determining factors for highlight attractions in river tourism areas are: (1) the level of uniqueness, including unique attractions and diverse points of interest; (2) the level of development, including the market scale, accessibility network, completeness of facilities and infrastructure, and the number of tourist visits. The main factor determining the success of an attraction becoming a highlight attraction is the presence of regularly occurring activities. Based on these findings, guidelines for developing highlight attractions in the Musi River tourism area can be derived.

Suggested Citation

  • Esxi Martia Gusma & Yuni Julianti & Fetty Asmaniati & Myrza Rahmanita, 2023. "The Development Guidelines for Tourism in The Musi River Palembang With The Concept of Highlight Attraction," Advances in Economics, Business and Management Research, in: Myrza Rahmanita & Rina Suprina & Willy Arafah (ed.), 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), pages 372-379, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-296-5_51
    DOI: 10.2991/978-94-6463-296-5_51
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