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Implementation of the 4ASC Concept (Attraction, Accessibility, Amenity, Ancillary, Safeness, and Comfort) in the Development of the Huta Ginjang Geosite Tourism Village, Indonesia

In: 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

Author

Listed:
  • Dewi Yanti

    (Politeknik Pariwisata Medan)

  • Femmy Dalimunthe

    (Politeknik Pariwisata Medan)

  • Budi Prayogi

    (Politeknik Pariwisata Medan)

Abstract

Huta Ginjang Geosite is one of the tourist destinations that has begun to be developed since the establishment of the Toba Caldera as a World Geosite by UNESCO. The Huta Ginjang Geosite has quite a lot of potential that should be designed. Developing this less popular Geosite requires the cooperation of various parties, from the government to the local community. To this day, the development strategy with the 4ASC concept allows the development of this tourist village to be better by looking at the community’s active role based on the aspects of Attraction, Accessibility, Amenities, Ancillary, Safeness, and Comfort in Huta Ginjang. This qualitative research aims to see the potential of the Ginjang Forest Geosite based on the 4ASC aspect and the community’s active role in implementing the concept. Data regarding this matter was obtained through documentation and in-depth interviews with stakeholders in Ginjang Forest. Data analysis and interpretation were based on thematic analysis. The information obtained will improve tourism management in Huta Ginjang.

Suggested Citation

  • Dewi Yanti & Femmy Dalimunthe & Budi Prayogi, 2023. "Implementation of the 4ASC Concept (Attraction, Accessibility, Amenity, Ancillary, Safeness, and Comfort) in the Development of the Huta Ginjang Geosite Tourism Village, Indonesia," Advances in Economics, Business and Management Research, in: Myrza Rahmanita & Rina Suprina & Willy Arafah (ed.), 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), pages 326-333, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-296-5_45
    DOI: 10.2991/978-94-6463-296-5_45
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