Achieving Rural Sustainability through Community-Based Tourism (CBT)

The pursuit of rural rejuvenation transcends its role in fostering inclusive growth in developing countries, as it has become an inevitable response to global industrialization and urbanization trends. Achieving sustainability in rural areas through community-based tourism has become a pivotal approach toward realizing this overarching objective, necessitating conceptual and empirical investigations. Drawing on a case study of the Longji Terraces in Guangxi, China, this study critically examines the revitalization of ethnic communities through community tourism to foster rural sustainability. The findings underscore the significance of strategic, operational measures, including adopting a community tourism model for the preservation of intangible cultural heritage, establishing a comprehensive and inclusive development framework, and cultivating narrative symbolism and performative platforms. Furthermore, it is recommended that governmental entities undertake proactive tourism initiatives to facilitate greater participation of rural tourists. Ultimately, the conclusions derived from this research endeavor contribute to advancing regional economies and creating expanded employment opportunities.