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The Generation Effect: Identification of Guest Hotel Attributes Using Conjoint –Analysis

In: 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

Author

Listed:
  • Partho Pratim Seal

    (Manipal Academy of Higher Education, Welcomgroup Graduate School of Hotel Administration)

  • Rina Biswas

    (Manipal Academy of Higher Education, Welcomgroup Graduate School of Hotel Administration)

  • Senthilkumaran Piramanayagam

    (Manipal Academy of Higher Education, Welcomgroup Graduate School of Hotel Administration)

Abstract

The study explores the attributes leading to the choice of hotel amongst the three generations in the country. A quantitative survey of guests visiting luxury hotels was conducted in India with 230 respondents. SPSS software and conjoint analysis by the tool 1000Minds were used to understand the role of attributes -price, location, facilities and services, safety, and security. The research finding suggests that different generations prioritize different attributes, though all ages have preferred safety and security, facilities and services, and perceived value and facilities and services are next followed by location for someone to select or choose a hotel is also a less preferred attribute with the price being the least preferred attribute. The study results will help to understand the generational perspectives on the attributes leading to the choice of hotels that will help in the growth of hospitality in India by customizing their market offerings.

Suggested Citation

  • Partho Pratim Seal & Rina Biswas & Senthilkumaran Piramanayagam, 2023. "The Generation Effect: Identification of Guest Hotel Attributes Using Conjoint –Analysis," Advances in Economics, Business and Management Research, in: Myrza Rahmanita & Rina Suprina & Willy Arafah (ed.), 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), pages 19-26, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-296-5_4
    DOI: 10.2991/978-94-6463-296-5_4
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