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Semiotics in Gastrodiplomacy of Nusa Gastronomi Restaurant in Jakarta, Indonesia

In: 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

Author

Listed:
  • Saptarining Wulan

    (Trisakti Institute of Tourism)

  • Arief F. Rachman

    (Trisakti Institute of Tourism)

  • Doni Muhardiansyah

    (Trisakti Institute of Tourism)

  • Alifatqul Maulana

    (Trisakti Institute of Tourism)

Abstract

Diplomacy is one of a country’s strategies for conveying political messages between countries in regional and global areas. Indonesia is a country that has a variety of cultural resources, including a variety of traditional culinary delights. However, there is no research that explores semiotics in Indonesian culinary gastrodiplomacy. This study aims to explore the semiotic process in gastrodiplomacy carried out by Nusa Gastronomy Restaurant. Qualitative methods are used with Interpretative Phenomenology Analysis (IPA) in analyzing data obtained in the field. The findings of this study state that icons, index, and symbols in gastrodiplomacy carried out by Nusa Gastronomy Restaurant are a translation of traditional Indonesian culinary products into modern culinary products.

Suggested Citation

  • Saptarining Wulan & Arief F. Rachman & Doni Muhardiansyah & Alifatqul Maulana, 2023. "Semiotics in Gastrodiplomacy of Nusa Gastronomi Restaurant in Jakarta, Indonesia," Advances in Economics, Business and Management Research, in: Myrza Rahmanita & Rina Suprina & Willy Arafah (ed.), 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), pages 245-251, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-296-5_33
    DOI: 10.2991/978-94-6463-296-5_33
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