Mapping the Agritourism Potential of Coffee in Sapit Village as a Special Interest Tourism Attraction in East Lombok, Indonesia

The tourism industry in Lombok has developed very rapidly in recent years. The inclusion of Lombok Island as one of the priority destinations with the designation of Mandalika as a Special Economic Zone (SEZ) has made many tourists choose Lombok for their trips. Developing other types of tourism, either in a destination or tour packages, is necessary to increase the number of tourists and repeaters visiting Lombok. One of them is the development of coffee agritourism in Sapit village, East Lombok. Potential mapping needs to determine the suitability of Sapit village as a coffee agritourism and selling tour packages. This research used a qualitative research approach. Data was collected by site observation and interviews with tourism actors in the destination and a travel agency. The collected data was then analyzed using SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of tourist attractions in Sapit village. The research results show that the main power of Sapit village is local wisdom and natural wealth. At the same time, its weakness lies in the tourism-supporting infrastructure in Sapit, such as accommodation. This can create opportunities for the local community, such as using residents’ houses as capacity and introducing local knowledge and novel experiences for tourists. The main threat to tourism in Sapit village is the negative impact of tourism activity on nature and weather conditions in the area. However, Sapit village still has the strength to become a new tourism package that can attract tourists. Apart from these aspects, the possible natural disasters and the internal management of tourism managers in Sapit village need to be considered to minimize the potential risks and achieve coffee tourism development, which provides economic benefits and possible sustainable achievement in the future.