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The Influence of TikTok and Destination Image on the Decision to Visit Taman Impian Jaya Ancol Post-Pandemic and Visitor Satisfaction

In: 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

Author

Listed:
  • Reno Catelya Dira Oktavia

    (Trisakti Institute of Tourism)

  • Nurbaeti

    (Trisakti Institute of Tourism)

  • Heny Ratnaningtyas

    (Trisakti Institute of Tourism)

  • Muhammad Ardya Rachmadhita

    (Trisakti Institute of Tourism)

Abstract

This study aims to investigate the influence of TikTok and destination image on post-pandemic visit decisions to Taman Impian Jaya Ancol through visitor satisfaction. This type of research uses a quantitative descriptive approach with a path analysis method. The research was conducted at the Taman Impian Jaya Ancol and involved the entire population of visitors to Taman Impian Jaya Ancol. The research sample consists of 100 respondents selected through accidental sampling techniques. The results of the study show that: (1) TikTok and destination image significantly influence visitor satisfaction; (2) TikTok, destination image, and visitor satisfaction significantly influence visit decisions; (3) TikTok and destination image partially significantly influence visit decisions through visitor satisfaction. TikTok encourages users to create and share short videos that increase the popularity of travel destinations. Destination image can increase attractiveness, build trust, and increase visitor loyalty, which influences visiting decisions and recommendations to others. Visitor satisfaction also plays an important role in attracting potential visitors and maintaining a positive image. The implication of this research is that the management of Taman Impian Jaya Ancol prioritizes the TikTok application as an efficient and cost-effective tourism promotion media that has the potential to disseminate information quickly and attract visitors.

Suggested Citation

  • Reno Catelya Dira Oktavia & Nurbaeti & Heny Ratnaningtyas & Muhammad Ardya Rachmadhita, 2023. "The Influence of TikTok and Destination Image on the Decision to Visit Taman Impian Jaya Ancol Post-Pandemic and Visitor Satisfaction," Advances in Economics, Business and Management Research, in: Myrza Rahmanita & Rina Suprina & Willy Arafah (ed.), 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), pages 149-157, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-296-5_20
    DOI: 10.2991/978-94-6463-296-5_20
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