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Development Strategy of Cipondoh Lake Tourism Destination in Tangerang City, Banten Province

In: 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

Author

Listed:
  • Amrullah

    (Trisakti Institute of Tourism)

  • Myrza Rahmanita

    (Trisakti Institute of Tourism)

  • Rahmat Ingkadijaya

    (Trisakti Institute of Tourism)

Abstract

Tangerang City has outstanding tourist attractions, such as Cipondoh Lake, which serves as an alternative tourist destination that still needs to be developed. The aim of this research is to identify the appropriate development strategies in the Cipondoh Lake tourism area of Tangerang City. The research method used was a descriptive method that involved observation, interviews, and documentation. The data were analyzed using SWOT analysis by determining IFAS and EFAS, then determining SWOT matrices and SWOT diagrams. The results showed that the main strategy produced was the SO (strengths opportunities) strategy with the highest value of 3.55 in position I, which means that Cipondoh Lake's applied strategy supports an aggressive growth-oriented policy, by utilizing strengths and opportunities as optimally as possible. The SWOT analysis for the development of Cipondoh Lake tourism destination with the SO (strengths opportunities) strategy is as follows: (1) Combining natural beauty with artificial attractions and supporting facilities; (2) Ensuring good road conditions and availability of public transportation; (3) Providing government assistance in the form of adequate public transportation and funding to rejuvenate attraction objects.

Suggested Citation

  • Amrullah & Myrza Rahmanita & Rahmat Ingkadijaya, 2023. "Development Strategy of Cipondoh Lake Tourism Destination in Tangerang City, Banten Province," Advances in Economics, Business and Management Research, in: Myrza Rahmanita & Rina Suprina & Willy Arafah (ed.), 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), pages 141-148, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-296-5_19
    DOI: 10.2991/978-94-6463-296-5_19
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