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Exploring City Image Measurement: Systematic Literature Review

In: 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

Author

Listed:
  • Rina Suprina

    (Universitas Pendidikan Indonesia
    Trisakti Institute of Tourism)

  • Vanessa Gaffar

    (Trisakti Institute of Tourism)

  • Disman Disman

    (Trisakti Institute of Tourism)

  • A. H. G. Kusumah

    (Trisakti Institute of Tourism)

  • Budi Hermawan

    (Metric Research Institute and Consulting)

Abstract

This paper aims to present a systematic literature review on city image to assist researchers conducting studies in this area. Three things reviewed in this paper are as follows: (1) Elements to measure the city image. (2) Factors related to city image. (3) The role of residents in building the city image. To conduct this literature review, the literature data was collected from three databases: ProQuest, Taylor and Francis, and EBSCO. The terms used in the search string database are 'city image', 'destination image' and 'place image'. The initial search results obtained 947 data, and the final screening results obtained 49 pieces of literature, which were then reviewed to answer the three problems above. The results show that although there are some common dimensions in measuring city image, namely the cognitive, affective, and conative dimensions, many different indicators are used to measure each dimension. Of the three dimensions, cognitive and affective are the most widely used for measurement. Previous research also shows that city brand image acts more as an independent variable than a dependent variable. Residents play an important role in shaping the city image, which will ultimately influence tourists’ decision to visit or recommend the destination to others. In conclusion, researchers are advised to explore city image measurements for further research because elements used in the previous studies are inconsistent.

Suggested Citation

  • Rina Suprina & Vanessa Gaffar & Disman Disman & A. H. G. Kusumah & Budi Hermawan, 2023. "Exploring City Image Measurement: Systematic Literature Review," Advances in Economics, Business and Management Research, in: Myrza Rahmanita & Rina Suprina & Willy Arafah (ed.), 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), pages 130-140, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-296-5_18
    DOI: 10.2991/978-94-6463-296-5_18
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