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Sustainable Tourism Village Development: Does Local Wisdom Influence Tourists’ Decision to Re-Stay at Borobudur’s Homestay, Magelang?

In: 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

Author

Listed:
  • Amalia Mustika

    (Trisakti Institute of Tourism)

  • Nurbaeti

    (Trisakti Institute of Tourism)

  • Sri Mariati

    (Trisakti Institute of Tourism)

  • Fachrul Husain Habibie

    (Trisakti Institute of Tourism)

Abstract

Borobudur is one of the five tourist destinations under the government’s Super Priority program. The study aims to identify the aspects of local wisdom that have the potential to attract tourists to stay overnight at homestays in Borobudur, Magelang, Indonesia. The research method employed a mixed-method approach, combining qualitative and quantitative data. The Hair-et.al formula was used to determine the sample size, resulting in 234 respondents. Purposive sampling was conducted by distributing questionnaires directly to tourists who had stayed at the homestay at least once. The findings of the research revealed six aspects of local wisdom that were identified as influential: environment, culture, architecture, traditional food, traditional drinks, and traditional massage. Descriptive statistics of local wisdom 3.078, on average, the participants in the study view local wisdom positively, and re-stay 4.3381. On average, the participants have a relatively high intention to re-stay at the homestay. These aspects were found to have a positive and significant influence on the decision to re-stay, with a correlation coefficient of 0.607. The statistically significant correlation supports the hypothesis that local wisdom significantly shapes tourists’ re-stay decisions.

Suggested Citation

  • Amalia Mustika & Nurbaeti & Sri Mariati & Fachrul Husain Habibie, 2023. "Sustainable Tourism Village Development: Does Local Wisdom Influence Tourists’ Decision to Re-Stay at Borobudur’s Homestay, Magelang?," Advances in Economics, Business and Management Research, in: Myrza Rahmanita & Rina Suprina & Willy Arafah (ed.), 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), pages 120-129, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-296-5_17
    DOI: 10.2991/978-94-6463-296-5_17
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