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Implementation of ISO 22000 for Globalizing Serabi Traditional Food: “Unleashing Internationalization Potential”

In: 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)

Author

Listed:
  • Filma Festivalia

    (Trisakti Institute of Tourism)

  • Savitri Hendradewi

    (Trisakti Institute of Tourism)

  • Mimi Enggriani

    (Trisakti Institute of Tourism)

  • Haryo Wicaksono

    (Trisakti Institute of Tourism)

Abstract

Traditional food globalization offers a rare chance for culinary diversity to be globally shared and appreciated. Indonesia has various types of delicious traditional food, including Serabi, a traditional-small-sized Indonesian pancake. However, the primary use of coconut milk as a key ingredient has presented challenges in positioning Serabi as an internationally recognized cuisine. This research aims to examine the fulfillment of the requirements for implementing ISO 22000 in making Serabi (coconut milk raw material) and how to make Serabi an international food. The data were garnered with interviews with five Serabi sellers around South Jakarta regarding how to make Serabi (raw materials, method and presentation). The research results present three findings. First, the internal factors where serabi can be modified into various types/variants, and it is possible to use dairy milk as a substitute for coconut milk and change the cooking style. Second, serabi has opportunities to become an international food by following the health regulations. Finally, developing national standards regarding traditional food raw materials and promoting it at various international events.

Suggested Citation

  • Filma Festivalia & Savitri Hendradewi & Mimi Enggriani & Haryo Wicaksono, 2023. "Implementation of ISO 22000 for Globalizing Serabi Traditional Food: “Unleashing Internationalization Potential”," Advances in Economics, Business and Management Research, in: Myrza Rahmanita & Rina Suprina & Willy Arafah (ed.), 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), pages 114-119, Springer.
  • Handle: RePEc:spr:advbcp:978-94-6463-296-5_16
    DOI: 10.2991/978-94-6463-296-5_16
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