Serabi Kalibeluk: Forgotten Delicacy or Culinary Icon of Batang Regency?

This article explores the cultural significance and potential of Serabi Kalibeluk, a traditional Indonesian food, as a culinary icon in Batang Regency. The study highlights the diverse culinary traditions in Indonesia and the influence of various cultures on Indonesian cuisine. Serabi Kalibeluk, a pancake-like dessert made from rice flour, is examined in terms of its variations, production methods, and cultural meaning. The research employs a qualitative descriptive approach, using primary and secondary data sources, interviews to stakeholders, and the SWOT matrix for analysis. The findings reveal that Serabi Kalibeluk is unique and exclusively produced in Kalibeluk Village, Batang Regency. It has historical roots dating back centuries and is primarily consumed by the local community. However, there are challenges in terms of production uncertainty and limited awareness among tourists. The study recommends marketing strategies, collaboration with stakeholders, and improved accessibility to promote Serabi Kalibeluk as a culinary tourism attraction. Future research should explore its historical and cultural aspects, develop tourism potential, and enhance its management and marketing efforts. This study contributes to the understanding and development of culinary tourism in Batang Regency, benefiting the local community and the broader tourism industry.