Slow Food: The Understanding among Generation Z in Jakarta

Slow Food is an international movement that aims to promote local food, protect biodiversity, and reduce the negative impact of food production on the environment. This movement became popular in Italy in 1986 and has now spread throughout the globe, including Indonesia. However, among Generation Z in Jakarta, the understanding of Slow Food is still limited and less known. This study aims to explore the understanding of Generation Z in Jakarta about Slow Food. The method used was qualitative descriptive with data collection techniques through in-depth interviews and participatory observation. The research subjects consisted of 10 respondents who were representatives of Generation Z living in Jakarta. The data analysis used thematic analysis techniques. The results show that Generation Z in Jakarta has a fairly good understanding of the concept of Slow Food and the importance of maintaining food quality and sustainability. However, some aspects still need to be improved in the implementation of Slow Food, such as the lack of access to organic food and the high price of healthy food. A deeper understanding of Slow Food is expected to help Generation Z choose and eat healthy and sustainable food and encourage the development of a better food system in Indonesia.