Domestic Tourists' Intention to Visit on Tolo Wind Turbine Sites: The Impact of Customer Perception of Sustainable Tourism

Indonesia’s tourism has significantly developed and rapidly gives new trends of sustainable tourism that brings a large impact. South Sulawesi became Indonesia's first province to develop a renewable energy plant. The concept of sustainable tourism and renewable energy promotes environmental education, the principles of sustainability, and the use of sustainable energy in promoting electricity in the area. However, this significant increase in trend gives us questions of why this thing happened, and what factors influence their behavior on vacation in choosing a sustainable tourism destination as their main tourist destination. Therefore, this research aims to analyze the customer perception of the sustainable tourism concept towards their intention to visit the Tolo Jeneponto wind turbine of sustainable tourism. This study uses mixed-method analysis. In this research, the methodology is combining qualitative and quantitative analysis. The result indicates there are 4 types of customer perception that are related to the tourism aspects. Additionally, these factors that can influence people on visiting this tourism object are the customer perception and the wind turbine itself. Domestic tourists create a customer perception that is based on their satisfaction which influences the intention to visit based on the satisfaction perception. It resulted in the behavioral intention from the experience that they gained. The result of this research can be useful for tourism actors. Since the result will be beneficial for them in creating a marketing program and campaign which will lead to higher customer visits.