IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-292-7_10.html

Smart Retailing: A Study Regarding the Purchase Intention of Beauty Products Vending Machine

In: Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2023)

Author

Listed:
  • Dinda Maharani Widyaputri

    (Bandung Institute of Technology)

  • N. Kusumawati

    (Bandung Institute of Technology)

Abstract

Innovation on smart retailing continues to develop to provide customers a better shopping experience. Among many forms of smart retailing, vending machines are the one that is starting to be utilized by Indonesian retailers, specifically, by local cosmetic companies. Due to COVID- 19, SYCA & Rollover Reaction innovate their way of selling beauty products by placing vending machines in different locations. Despite many abandoned vending machines, those 2 local cosmetic companies still undergo this smart retailing strategy. According to the preliminary study, there is a gap in the purchase intention of Indonesian customers since only 9.6% of the respondents had actually gotten to the purchasing stage. Therefore, this research examines the factors that influence the purchase intention of beauty products vending machines. Mixed method is used in this research between 7th and 30th of May 2023 by conducting a semi-structured interview for the qualitative approach and online questionnaire to 210 females from Jakarta & Bandung area for the quantitative approach. The author selects interviewees and respondents via non-probability sampling method. The data were analyzed using open coding, descriptive statistics, and the PLS-SEM method. Results indicated that COVID-19 has an impact on the vending machine pandemic benefits. Furthermore, shopping experience perception, perceived ease-of-use of vending machines, and exclusive price promotion & product bundling on vending machines has an impact on the intention to purchase beauty products via vending machines. The findings of this research are expected to give insight related to vending machine utilization to cosmetic companies and/or other companies.

Suggested Citation

  • Dinda Maharani Widyaputri & N. Kusumawati, 2023. "Smart Retailing: A Study Regarding the Purchase Intention of Beauty Products Vending Machine," Advances in Economics, Business and Management Research, in: Suhal Kusairi & Forget Mingiri Kapingura & Ratih Hendayani & Nizam Ahmat (ed.), Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2023), pages 158-184, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-292-7_10
    DOI: 10.2991/978-94-6463-292-7_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-292-7_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.