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Opportunities and Challenges for Developing a Tourism Village Based on Local Wisdom in The Era of Society 5.0

In: Proceedings of the 5th Open Society Conference (OSC 2023)

Author

Listed:
  • Ramlan

    (Universitas Muhammadiyah Sumatera Utara)

  • Siti Hajar

    (Universitas Muhammadiyah Sumatera Utara)

  • Agung Saputra

    (Universitas Muhammadiyah Sumatera Utara)

Abstract

The diversity of culture, customs and natural beauty that belongs to Samosir Regency has made this area known as a superior tourist area from North Sumatra Province. These advantages have become a great opportunity for Samosir Regency to be able to develop and advance in the tourism sector in the era of the industrial revolution 4.0 and the era of society 5.0. This opportunity can develop tourism in Samosir Regency specifically by creating community innovation and creativity, namely handicrafts, culinary arts, cultural attractions as well as natural attractions which can be advantages or uniqueness that can distinguish Samosir tourism from other regions. However, the biggest challenge in tourism development is that the capacity and capabilities of resources, especially human resources, have not optimally supported the development of potential-oriented tourism villages, so collaboration and cooperation with various parties is urgently needed to develop local wisdom-based tourism villages in Samosir Regency. This research was conducted using a survey method and analyzed using SWOT analysis. The results obtained are that the tourist villages of Samosir Regency are grouped based on criteria that aim to facilitate their development according to the potential of the village. The grouping of tourist villages is one of the solutions to answer the challenges of tourism in the era of society 5.0 by taking advantage of the opportunities derived from the potential advantages of these tourist villages.

Suggested Citation

  • Ramlan & Siti Hajar & Agung Saputra, 2023. "Opportunities and Challenges for Developing a Tourism Village Based on Local Wisdom in The Era of Society 5.0," Advances in Economics, Business and Management Research, in: Daryono & Widiyanto & Ardik Ardianto & Indra Pratama Putra Salmon (ed.), Proceedings of the 5th Open Society Conference (OSC 2023), pages 89-95, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-290-3_8
    DOI: 10.2991/978-94-6463-290-3_8
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