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The Development of Coastal Marine Tourism in the Era of VUCA from a Blue Economy Perspective: The Ambon Case

In: Proceedings of the 5th Open Society Conference (OSC 2023)

Author

Listed:
  • Mawar

    (University of Muhammadiyah Jakarta, Jl. KH. Ahmad Dahlan)

  • Abdul Rahman

    (University of Muhammadiyah Jakarta, Jl. KH. Ahmad Dahlan)

  • Agus Hermanto

    (University of Muhammadiyah Jakarta, Jl. KH. Ahmad Dahlan)

Abstract

This research was conducted to analyze the development of coastal marine tourism in the era of VUCA from a blue economy perspective: the Ambon case. The approach in this research is qualitative. Meanwhile, the data collection in this study includes: FGD, interviews, and documentation. The results of the study found that the development of coastal marine tourism in the era of VUCA from a blue economy perspective in Ambon island is not fully optimal. The development of marine tourism in Ambon Islan Coastal marine tourism should be more directed at how to optimize the empowerment of the potential for development of coastal areas of the seas, namely by paying more attention to: Recoverable resources, on recoverable resources, environmental services, and needs to be directed towards efforts to create harmonious interrelationships and mutual care between the elements of the physical, social and economic environment. So that, it can increase regional income, expand employment, encourage the development of new types of businesses.

Suggested Citation

  • Mawar & Abdul Rahman & Agus Hermanto, 2023. "The Development of Coastal Marine Tourism in the Era of VUCA from a Blue Economy Perspective: The Ambon Case," Advances in Economics, Business and Management Research, in: Daryono & Widiyanto & Ardik Ardianto & Indra Pratama Putra Salmon (ed.), Proceedings of the 5th Open Society Conference (OSC 2023), pages 142-151, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-290-3_13
    DOI: 10.2991/978-94-6463-290-3_13
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