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Tourist Satisfaction: The Influence of Tourist Attractions, Tourist Facilities, and Social Media Marketing

In: Proceedings of the 5th Open Society Conference (OSC 2023)

Author

Listed:
  • Rafiqi Dzil Fakari

    (University of Jember, Department of Business Administration, Faculty of Social and Political Science)

  • Wheny Khristianto

    (University of Jember, Department of Business Administration, Faculty of Social and Political Science)

  • Djoko Poernomo

    (University of Jember, Department of Business Administration, Faculty of Social and Political Science)

  • Suhartono

    (University of Jember, Department of Business Administration, Faculty of Social and Political Science)

Abstract

Tourist destination managers must be prepared to face changes in tourist behavior caused by the rapid development of information technology in the Industrial Revolution 4.0 era. This study uses a quantitative approach that aims to investigate the relationship between tourist attractions, tourist facilities, and social media marketing on tourist satisfaction. Data were collected from 112 tourists visiting Desa Wisata Adat Kemiren, Banyuwangi, East Java. Empirical data were analyzed using Structural Equation Modeling (SEM) with WarpPLS 6.0. The results showed that tourist attraction influences tourist satisfaction. Tourist facilities also influence tourist satisfaction. An unexpected finding is social media marketing does not affect tourist satisfaction. The results of this study provide empirical evidence that the attractions and facilities owned by Desa Wisata Kemiren have not been supported by social media marketing. In fact, in the digital era, the role of social media marketing is indispensable as a medium for interaction and sharing memorable experiences. Therefore, Desa Wisata Adat Kemiren managers must evaluate their social media marketing practices to display and package more interesting content, thereby creating tourist satisfaction whose behavior tends to change in the Industrial Revolution 4.0 era.

Suggested Citation

  • Rafiqi Dzil Fakari & Wheny Khristianto & Djoko Poernomo & Suhartono, 2023. "Tourist Satisfaction: The Influence of Tourist Attractions, Tourist Facilities, and Social Media Marketing," Advances in Economics, Business and Management Research, in: Daryono & Widiyanto & Ardik Ardianto & Indra Pratama Putra Salmon (ed.), Proceedings of the 5th Open Society Conference (OSC 2023), pages 130-141, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-290-3_12
    DOI: 10.2991/978-94-6463-290-3_12
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