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The impact of diversification strategy on corporate financial performance

In: Proceedings of the 2023 3rd International Conference on Financial Management and Economic Transition (FMET 2023)

Author

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  • Jing He

    (Huaqiao University, International College Accounting)

Abstract

Using Yunnan Baiyao as a research case, this paper examines the impact of a firm’s diversification strategy on its financial performance after its implementation. By exploring the impact of the firm’s dynamic capabilities on the diversification strategy and analyzing the financial and non-financial factors before and after Yunnan Baiyao’s implementation of the diversification strategy, we find that Yunnan Baiyao’s adoption of the diversification strategy has contributed to the firm’s financial performance to a certain extent. At the same time, the company also faces a series of risks and challenges.

Suggested Citation

  • Jing He, 2024. "The impact of diversification strategy on corporate financial performance," Advances in Economics, Business and Management Research, in: Vilas Gaikar & Min Hou & Yan Li & Yan Ke (ed.), Proceedings of the 2023 3rd International Conference on Financial Management and Economic Transition (FMET 2023), pages 32-40, Springer.
  • Handle: RePEc:spr:advbcp:978-94-6463-272-9_5
    DOI: 10.2991/978-94-6463-272-9_5
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