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A Study on the Factors Influencing Value-added in the Cruise Ship Value Chain Based on the DEMATEL-ISM Model

In: Proceedings of the 2023 International Conference on Management Innovation and Economy Development (MIED 2023)

Author

Listed:
  • Sun Yan

    (Hainan Tropical Ocean University)

  • Zhang Shenqing

    (Hainan Tropical Ocean University)

Abstract

Cruise value chain is to take the exchange of cruise products and services as the core within a certain spatial scope, and enterprises with core advantages within the industry or between different industries establish links according to certain technical and economic conditions, so as to realise the multi-dimensional extension and value-added of the cruise value chain in both vertical and horizontal links, and finally establish a chain-network enterprise strategic alliance. This paper attempts to draw on the influencing factor analysis methods of the relevant literature - the decision making experiment and evaluation experiment method DEMATEL and the explanatory structure model method ISM - to construct a multi-level progressive structure model to analyse the value-added influencing factors of the cruise industry chain. The study shows that the innovation and scale value-added modules in the upstream of the cruise industry chain are the core modules of value-added in the whole cruise industry chain, and the value-added mainly originates from the cruise ship design and manufacturing chain. The midstream of the cruise industry chain is mainly the cruise operation enterprises. The special nature of cruise operation determines that its brand value-added is mainly accomplished through the global layout of multinational companies, and the cruise brand can drive consumer demand and has the ability to add value. The downstream value-added of the cruise industry chain is mainly achieved through the improvement of the profit of cruise tourism service products.

Suggested Citation

  • Sun Yan & Zhang Shenqing, 2024. "A Study on the Factors Influencing Value-added in the Cruise Ship Value Chain Based on the DEMATEL-ISM Model," Advances in Economics, Business and Management Research, in: Luiz Moutinho & Carlos Flavian & Rita Yi Man Li & Qiwei Zhou (ed.), Proceedings of the 2023 International Conference on Management Innovation and Economy Development (MIED 2023), pages 490-499, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-260-6_61
    DOI: 10.2991/978-94-6463-260-6_61
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