A Study of the Factors Influencing the Sales of Intelligent Connected Cars

Cars are becoming more sophisticated and connected as big data technology advances. A growing number of respondents are now purchasing intelligent connected cars, particularly in the late 2020 pandemic, when sales of these vehicles have surged in China. However, there are still many respondents who are hesitant to choose intelligent connected cars, through field research and questionnaires in Beijing, China, this paper analyses the variables influencing respondents’ purchase of intelligent connected cars from the respondents’ perspective and evaluates the effectiveness of policies and actions of intelligent connected car manufacturers. The research demonstrates that respondents’ purchase intentions for intelligent connected devices are positively correlated with policy, quality (function and performance), data security, social responsibility, and price, with data security having the greatest influence. Based on the findings of the investigation, this article concludes with management recommendations for data security of intelligent connected cars based on the research findings. For instance, both management and technical measures should be stressed, and a data security management model should be established.