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Research on Evaluation and Promotion Strategies of Service Quality of Airports in Mongolian

In: Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)

Author

Listed:
  • Davaajav.G

    (Central South University, School of Traffic & Transportation Engineering)

  • Ziyun Wu

    (Central South University, School of Traffic & Transportation Engineering)

  • Bin Ji

    (Central South University, School of Traffic & Transportation Engineering)

Abstract

The competitiveness of airlines is mainly reflected in the quality of service provided at airports. Assessing the adequacy of airport services can effectively help airport decision-makers to tap into market demand and identify the shortcomings of current management practices and the causes of differences in passenger satisfaction. The study evaluates and assesses the quality of airport services in Mongolia by using a combination of qualitative and quantitative methods to aid decision-making to improve the competitiveness of airlines. This study created a series of questionnaires for Mongolian consumers and polled 320 passengers to understand better how airport service quality is perceived by Mongolian customers and the factors that affect it. In order to comprehend the deficiencies of airline services and to suggest solutions, the data was statistically analyzed. The study additionally investigates two factors that influence the standard of airport services and how consumers in Mongolia see those services, and made recommendations to enhance their competitiveness.

Suggested Citation

  • Davaajav.G & Ziyun Wu & Bin Ji, 2024. "Research on Evaluation and Promotion Strategies of Service Quality of Airports in Mongolian," Advances in Economics, Business and Management Research, in: Suhaiza Hanim Binti Dato Mohamad Zailani & Kosga Yagapparaj & Norhayati Zakuan (ed.), Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023), pages 413-419, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-256-9_42
    DOI: 10.2991/978-94-6463-256-9_42
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