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Research on the Evaluation of Supermarket Chain Agricultural Products Supply Chain Performance Based on Improved FCE

In: Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)

Author

Listed:
  • Ning Cui

    (Liaoning Technical University, Public Administration and Law School)

  • Jun Wang

    (Liaoning Technical University, Business Administration School)

Abstract

In the context of rural revitalization, it is important to study the performance evaluation of agricultural products supply chain. Based on previous research, this paper refers to the more typical and advanced fuzzy comprehensive evaluation method used in supply chain performance evaluation, considers four aspects: customer, logistics, finance and information, establishes the corresponding evaluation index system, adopts the more common factor analysis method in objective assignment to calculate the weights, uses the fuzzy comprehensive evaluation method to evaluate the performance of the agricultural products supply chain of RT-Mart, and proposes to promote Based on the evaluation results, we propose three suggestions to improve the performance of agricultural products supply chain.

Suggested Citation

  • Ning Cui & Jun Wang, 2024. "Research on the Evaluation of Supermarket Chain Agricultural Products Supply Chain Performance Based on Improved FCE," Advances in Economics, Business and Management Research, in: Suhaiza Hanim Binti Dato Mohamad Zailani & Kosga Yagapparaj & Norhayati Zakuan (ed.), Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023), pages 355-369, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-256-9_38
    DOI: 10.2991/978-94-6463-256-9_38
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