IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-246-0_50.html

The Influence of Information Cocoons on Modern Consumers

In: Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

Author

Listed:
  • Linxuan Niu

    (Durham University, Business School)

  • Rui Tian

    (Temple University, Fox School of Business)

  • Isabella Chen

    (Southlands Christian School)

  • Tianyi Wu

    (Shanghai Jinshan Hangzhou Bay Bilingual School (HBBSS))

Abstract

The rapid development of social media platforms and digital technology provides individuals with advantages to access information, but it also creates information cocoons in the meantime. The purpose of this paper is to discuss the influence brought by information cocoons in this age of information explosion and the impact on several areas such as online consumption, short video viewing, political polarization, and democratic discourse. By conducting adequate research and reviewing abundant resources online, we safely draw to the content that people will be easier to obtain and accept information that aligns with their existing beliefs, which results in a pattern of fast thinking. To apply this type of fast thinking in daily behavior, consumers rely on narrow sources of information and recommendations, resulting in suboptimal online shopping outcomes. In addition, it also limits people’s reception of video content. Except for individuals’ decisions, information cocoons cause influence on politics that are accepted by citizens as well. This article emphasizes the most on the impact of information cocoons on consumers, including overspending, product selection, and other negative effects. In the end, we predict that the impact of information cocoons will be continuous in the future, but it can be lessened if people are intentionally breaking out of the bubbles.

Suggested Citation

  • Linxuan Niu & Rui Tian & Isabella Chen & Tianyi Wu, 2024. "The Influence of Information Cocoons on Modern Consumers," Advances in Economics, Business and Management Research, in: Shehnaz Tehseen & Mohd Naseem Niaz Ahmad & Rafia Afroz (ed.), Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023), pages 420-431, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-246-0_50
    DOI: 10.2991/978-94-6463-246-0_50
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-246-0_50. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.