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Research on the Digital Transformation of Chinese Household Sports Consumption Under the Background of Digital Economy Development

In: Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

Author

Listed:
  • Liwen Kang

    (Tianjin University of Sport, School of Sports Training)

  • Sheng Zhao

    (Wuhan Sports University, Department of Physical Education, School of Sport Science and Technology College)

Abstract

With the deepening of national industrial transformation as well as the rapid growth in digital technology-related fields, the digital economy has been developed at high speed and accelerated the integration of sports consumption and digital economy development. This study adopts textual analysis and comparative research to examine the current situation and challenges facing the development of household sports consumption in the digital economy and to elaborate on the potential development trend of Chinese household sports consumption in the future. With the advent of the tide of digital economy and technology, it is indispensable for the digital economy to integrate into household sports consumption, both in the wake of the epidemic and in the future course of sports development. The digital economy can significantly improve the driving force of Chinese household sports consumption, stimulate the renewal and transformation of related sports industry productivity, and ultimately achieve the purpose of serving household sports consumers.

Suggested Citation

  • Liwen Kang & Sheng Zhao, 2024. "Research on the Digital Transformation of Chinese Household Sports Consumption Under the Background of Digital Economy Development," Advances in Economics, Business and Management Research, in: Shehnaz Tehseen & Mohd Naseem Niaz Ahmad & Rafia Afroz (ed.), Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023), pages 275-284, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-246-0_34
    DOI: 10.2991/978-94-6463-246-0_34
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