IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6463-246-0_31.html

Marketing and Strategy Analysis of Inclusive Clothing

In: Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

Author

Listed:
  • Qisen Chen

    (Anhui Polytechnic University)

Abstract

In today’s society, the popularity of small-size clothing has brought “body shame” and “body anxiety” for most women. This also makes most women lose themselves and develop in an unhealthy direction. The emergence of inclusive clothing has alleviated women’s anxiety, brought confidence to women, and promoted the progress of the times, allowing everyone to have a variety of possibilities and their own beauty, as well as diversifying the aesthetics of society. And with the globalization of the epidemic, the prevalence of working from home has made everyone pay more attention to the comfort and practicality of clothing. This paper analyzes the market value, consumer groups and marketing strategies of inclusive clothing by combining real-life cases, and concludes that inclusive clothing has a large consumer group, a lengthy market prospect, and the clothing concept can resonate with consumers, and has a high market value in terms of social attention. The trend of inclusive clothing is not obvious now, but the market has a lot of room for improvement. I believe that in a few years, inclusive clothing will be a big hit.

Suggested Citation

  • Qisen Chen, 2024. "Marketing and Strategy Analysis of Inclusive Clothing," Advances in Economics, Business and Management Research, in: Shehnaz Tehseen & Mohd Naseem Niaz Ahmad & Rafia Afroz (ed.), Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023), pages 252-259, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-246-0_31
    DOI: 10.2991/978-94-6463-246-0_31
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6463-246-0_31. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.