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Evidence-Informed Policy to Reduce Fast Food Consumption – An Empirical Study

In: Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

Author

Listed:
  • Jiaying Tang

    (University of Southampton, Department of Politics and International Relation)

  • Yi Yin Cheng

    (King’s College London, Faculty of Social Science and Public Policy)

  • Xinyi Lin

    (London School of Economics and Political Science, Department of Economics)

Abstract

This paper describes an experiment examining the effectiveness of evidence-informed policy to regulate fast food consumption. We reviewed existing literature on public health policies that target unhealthy products, mainly focusing on evidence-based policies. During a 6-month field experiment, health risks associated with fast food consumption will be represented to the treatment group but not to the control group. Data on fast food consumption frequency and demographic information will be collected from both groups, and the effectiveness of the policy will be evaluated by comparing the data. If the policy is effective, we expect a statistically reduced fast food consumption in the treatment group; however, if we fail to observe the declining data, it may suggest that such policies are not strong enough regulations for the fast food market. Nonetheless, external factors such as contaminated samples or incorrect placement of health information could also contribute to this outcome.

Suggested Citation

  • Jiaying Tang & Yi Yin Cheng & Xinyi Lin, 2024. "Evidence-Informed Policy to Reduce Fast Food Consumption – An Empirical Study," Advances in Economics, Business and Management Research, in: Shehnaz Tehseen & Mohd Naseem Niaz Ahmad & Rafia Afroz (ed.), Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023), pages 13-22, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-246-0_3
    DOI: 10.2991/978-94-6463-246-0_3
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