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Older People Online Shopping Acceptance

In: Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)

Author

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  • Kexin Zhao

    (Beijing Institute of Fashion Technology, Business College)

Abstract

Online shopping is becoming increasingly popular, and the use of the Internet by older people is also increasing at an alarming rate. The elderly group is becoming an important potential market for e-commerce. In order to conduct a deeper analysis of online shopping behavior and attitudes, this paper will focus on studying the potential impact of the significant increase in the elderly, in order to provide a more comprehensive and specific data analysis of online shopping in the future. In this work, we will use the model established by predecessors as the theoretical basis to analyze the attitudes of elderly people before and after online shopping in a more in-depth and systematic manner, to test their use of technology and acceptance of new shopping forms. In addition, this work also focuses on the acceptance and willingness to shop online of elderly people aged under 50, 50–60, 60–70, and over 70 at different stages. Our research results indicate that age indirectly affects the acceptance of new technology use by older people, but does not affect their subsequent behavior in online shopping. The satisfaction and impression of online shopping systems and online products are more factors that affect the acceptance of older people. This includes the technical ease of operation and social impact of online shopping systems. This work also showed that the educational level of the elderly did not directly affect their acceptance of online shopping.

Suggested Citation

  • Kexin Zhao, 2024. "Older People Online Shopping Acceptance," Advances in Economics, Business and Management Research, in: Shehnaz Tehseen & Mohd Naseem Niaz Ahmad & Rafia Afroz (ed.), Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023), pages 127-137, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-246-0_15
    DOI: 10.2991/978-94-6463-246-0_15
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