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Trowulan Tourism Market (Pawitra): Transformation and the Use of Metaverse Technology to Strengthen Digital Experience

In: Proceedings of the 20th International Symposium on Management (INSYMA 2023)

Author

Listed:
  • Noviaty Kresna Darmasetiawan

    (University of Surabaya)

  • Bonnie Soeherman

    (University of Surabaya)

  • Olivia Tanaya

    (University of Surabaya)

  • Andri Rianawati

    (University of Surabaya)

Abstract

This study aims to analyze (1) what strategies can be implemented to re-run Trowulan People’s Market?; (2) what is the strategy for transforming the Trowulan People’s Market into the Trowulan Tourism Market (Pawitra)?; (3) how is the innovation and use of Metaverse technology in the Trowulan Tourism Market (Pawitra)?. The research method used was the phenomenological qualitative method. Qualitative data were obtained from in-depth interviews at the Mojokerto Regency Industry and Trade Service (Disperindag), as the Office that manages the market, supplemented by a triangulation method with Trowulan market stakeholders. The results of the study show that (1) the strategy adopted to re-run the Trowulan People’s Market is to transform and innovate to become the Trowulan Tourism Market (Pawitra); (2) the strategy of transforming the Trowulan People’s Market into the Trowulan Tourism Market (Pawitra) involves collaboration and synergy between the government, local communities, and universities; and (3) the Metaverse technology in Pawitra gives color to the digital experience which gives a touch of high tech and high touch.

Suggested Citation

  • Noviaty Kresna Darmasetiawan & Bonnie Soeherman & Olivia Tanaya & Andri Rianawati, 2024. "Trowulan Tourism Market (Pawitra): Transformation and the Use of Metaverse Technology to Strengthen Digital Experience," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 20th International Symposium on Management (INSYMA 2023), pages 548-555, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-244-6_78
    DOI: 10.2991/978-94-6463-244-6_78
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