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Creating Shared Value: Turning Charity into Profit Abstract

In: Proceedings of the 20th International Symposium on Management (INSYMA 2023)

Author

Listed:
  • Agung Surya Dwianto

    (Paramadina University)

  • Adrian Wijanarko

    (Paramadina University)

  • Annabel Noor Asyah

    (Smeru Research Institute)

  • Fatimah Talitha Sahda

    (Paramadina University)

  • AnnisaRachma Putri

    (Paramadina University)

Abstract

“The Gade Clean and Gold” program is a Creating shared value program initiated by PT. Pegadaian applied the Triple Bottom Line principle to carry out social, economic, and environmental responsibilities and create economic value for the company. The program is run by PT. Pegadaian prioritizes balance and harmony in social, economic, and environmental aspects to build sustainability. Through the CSV Program “The Gade Clean and Gold” or “Segregating Waste to be exchanged for Gold Savings”, PT Pegadaian seeks to reduce poverty and social injustice, improve environmental conditions, and seeks to assist the government in managing waste so that life happens in the middle - the community becomes cleaner and healthier.

Suggested Citation

  • Agung Surya Dwianto & Adrian Wijanarko & Annabel Noor Asyah & Fatimah Talitha Sahda & AnnisaRachma Putri, 2024. "Creating Shared Value: Turning Charity into Profit Abstract," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 20th International Symposium on Management (INSYMA 2023), pages 497-503, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-244-6_71
    DOI: 10.2991/978-94-6463-244-6_71
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