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The Effect of Destination Image, Tourist Satisfaction, Perceived Value, and Perceived Service Quality on Tourist Loyalty at Bali’s Seminyak Beach

In: Proceedings of the 20th International Symposium on Management (INSYMA 2023)

Author

Listed:
  • Bryan Amadeus

    (University of Surabaya)

  • Stefanus Budy Widjaja Subali

    (University of Surabaya)

  • Prita Ayu Kusumawardhani

    (University of Surabaya)

Abstract

Loyal visitors are essential to keep tourist destinations surviving and thriving. Tourist loyalty is a tendency to revisit tourist sites influenced by tourists’ satisfaction. Quantitative research was conducted based on a theoretical model demonstrating how perceived value and perceived service quality affect tourist loyalty mediated by destination image and tourist satisfaction. 149 respondents of both genders aged 18–65 with a history of visiting Seminyak Beach Bali were recruited for the study using the convenience sampling method and subsequently examined using Structural Equation Modelling (SEM). The study’s result shows that Perceived value has an indirect positive effect on tourist loyalty through destination image and tourist satisfaction. Moreover, tourist satisfaction has a direct positive effect on tourist loyalty. Destination image has a positive effect on tourist loyalty which is mediated by tourist satisfaction.

Suggested Citation

  • Bryan Amadeus & Stefanus Budy Widjaja Subali & Prita Ayu Kusumawardhani, 2024. "The Effect of Destination Image, Tourist Satisfaction, Perceived Value, and Perceived Service Quality on Tourist Loyalty at Bali’s Seminyak Beach," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 20th International Symposium on Management (INSYMA 2023), pages 478-485, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-244-6_69
    DOI: 10.2991/978-94-6463-244-6_69
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