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Managing E-Tailing Service for Shopping Efficiency: A Case Study in Indonesia

In: Proceedings of the 20th International Symposium on Management (INSYMA 2023)

Author

Listed:
  • Balkhis Nathasya Shafira

    (University of Surabaya)

  • Siti Rahayu

    (University of Surabaya)

  • Stefanus Budy Widjaja Subali

    (University of Surabaya)

Abstract

This study analyzes the effect of product assortment and shopping assistance on shopping efficiency for e-tailing customers in Indonesia and examines the mediating role of order fulfillment in product assortment on shopping assistance. This study involved 204 respondents who were analyzed using the Structural Equation Modeling (SEM) technique. The results of this study indicate that shopping assistance has a positive and significant effect on shopping efficiency, order fulfillment has a positive and significant effect on shopping assistance, product assortment has a positive and significant effect on shopping assistance, shopping assistance has a positive and significant effect on shopping efficiency, and the relationship between product assortment and shopping assistance mediated by order fulfillment.

Suggested Citation

  • Balkhis Nathasya Shafira & Siti Rahayu & Stefanus Budy Widjaja Subali, 2024. "Managing E-Tailing Service for Shopping Efficiency: A Case Study in Indonesia," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 20th International Symposium on Management (INSYMA 2023), pages 470-477, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-244-6_68
    DOI: 10.2991/978-94-6463-244-6_68
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