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PayLater: An Antecedent to Consumption Behavior and Consumption Level in Gen-Z

In: Proceedings of the 20th International Symposium on Management (INSYMA 2023)

Author

Listed:
  • Fatmasari Endayani

    (Merdeka University Malang)

  • Roby Nur Akbar

    (Merdeka University Malang)

  • Dyah Setyawati

    (Merdeka University Malang)

  • Resanti Lestari

    (Merdeka University Malang)

Abstract

This study focuses on consumption level, consumption behavior, and the causal factor, PayLater. The population in this study was student sat public universities in East Java, with a total of 301,160 students. Based on the calculation of the sample size using the Slovin formula, the respondents in this study amounted to 100 people. Data were collected using a questionnaire and analyzed with Partial Least Square analysis tools. Hypotheses were tested, and the significance values of the three substructure models were developed. These three models were combined into a complete path coefficient model. The results of this study prove that the PayLater variable has a significant effect on consumption level, the PayLater variable has a significant effect on consumption behavior, the consumption behavior variable has a significant impact on consumption, the PayLater variable has a positive and significant effect on consumption behavior through consumption behavior as a mediating variable.

Suggested Citation

  • Fatmasari Endayani & Roby Nur Akbar & Dyah Setyawati & Resanti Lestari, 2024. "PayLater: An Antecedent to Consumption Behavior and Consumption Level in Gen-Z," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 20th International Symposium on Management (INSYMA 2023), pages 313-318, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-244-6_48
    DOI: 10.2991/978-94-6463-244-6_48
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